The logo for Achilles Running Shop was designed to feel clean, modern, and full of movement. Using sleek linear elements inspired by track lanes, the design creates a strong sense of speed and motion while keeping the overall look simple and easy to recognize. The flowing lines help guide the eye through the mark, giving the logo an energetic feel that reflects the spirit of running and athletic performance. The purple color palette adds personality and individuality to the brand, helping it stand out while still feeling polished and professional. Built with versatility in mind, the logo works seamlessly across storefront signage, apparel, social media, and promotional materials, creating a strong and cohesive identity for the shop.
2025
Team credits: Emily Barca, Spencer Boesch, Fiona Foran and Becca Mann